In 2004, Unilever removed beef ingredients from the Bovril formula, rendering it vegetarian.
Bovril can be used as a flavouring in soup. Some people spread it on bread or toast. Some people use it as a drink. You put a teaspoonful of Bovril in a mug and pour boiling water in, and stir.
In its heyday, you were told a cup of hot Bovril would cool you down on hot evenings, and warm you up on cool evenings.
Hot Bovril drinks are sold at soccer matches in the UK.
1966 – Instant Bovril was created.1968 – Production moved to Burton-on-Trent, Staffordshire2000 – bought out by Unilver.