- Do you want a detergent that delivers Brrrrilliant cleaning and colours in a cold wash? With Ariel's washing gel, you no longer need to choose between cleaning and care. Unlike washing powder this super concentrated detergent activates in cold water and dissolves rapidly even in a quick wash, removing stains and leaving your clothes clean and vibrant. Ariel Colour & Style Gel also helps you keep your colours bright. Use together with Lenor fabric conditioners and Unstoppables, in wash scent booster, for an extra boost of softness and freshness. 38 washes based on 37ml per wash.