Lion Bar Milk 50g
Lion Bar Extra containing bars filled with wafer, caramel and crisp and covered in milk chocolate.
- LION® was launched in th UK in 1976 by Rowntree Mackintosh under the name "Lion Bar", with the strapline "Crunch it, chew it. When you feel like a great big bite" and was soon a roaring success with consumers.
- It was first produced at the York factory in the UK before being transferred to the Fawdon factory in Newcastle in 1978.
- In 1988 is was re-branded LION® and now is available in over 40 countries worldwide.
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